How to Add Number in GMB – A Complete Guide to Adding Your Business Number to Google

When someone searches for your business on Google, what’s the first thing they want to do? Call you! That’s why adding your phone number to Google My Business (GMB), now known as Google Business Profile (GBP), is so important. Without a business number, you could miss out on leads, customers, and conversions.

Let’s walk through step by step how to add your business number to Google and why it plays a big role in your online visibility.

What is Google My Business (Now Google Business Profile)?

Google My Business (GMB), now rebranded as Google Business Profile, is a free tool that helps businesses manage how they appear on Google Search and Google Maps.

It allows you to:

• Display your business details (name, address, phone number).
• Share photos and updates.
• Get customer reviews.
• Engage with customers directly.

Why Your Business Phone Number Matters on Google

Adding your number isn’t just about accessibility—it’s about credibility.

• Builds trust – A real business always has a reachable number.
• Improves visibility – Google considers verified contact info in rankings.
• Boosts customer engagement – Customers can call you directly with a single tap.

Imagine someone finding your service but not being able to call you instantly—chances are, they’ll go to your competitor.

Step-by-Step Guide to Adding Your Number in GMB

Step 1: Log in to Google Business Profile Manager

Go to Google Business Profile Manager and sign in with your Gmail account linked to your business.

Step 2: Select Your Business

If you manage multiple businesses, pick the right one from the list.

Step 3: Go to Info Section

On the left-hand side menu, click on “Info.”

Step 4: Add/Edit Phone Number

Click on the phone number section. Add your primary business number.

Step 5: Save Changes

After entering the number, hit Save. Google may ask you to verify the number.

How to Verify Your Number on Google Business Profile

Google wants to make sure your number is legit.

• SMS/Call Verification – Google will call or text you with a code.
• Email Verification – Sometimes, Google sends a verification link.

Once verified, your number will show up on your business profile.

Tips for Choosing the Right Business Number

• Use a dedicated business line (avoid personal numbers).
• Keep NAP consistency (Name, Address, Phone).
• Use local numbers instead of only toll-free ones—Google prefers them.

How to Add Multiple Phone Numbers in GMB

Google allows a primary number and additional numbers.

• Primary: Main business line.
• Secondary: Support, customer care, or toll-free lines.

How to Change or Update Your Business Number

If your business number changes, update it immediately in GMB.

• Go to Info > Phone number > Edit.
• Add the new number.
• Verify again if required.

⚠️ Don’t delay updates—wrong numbers can lead to lost customers.

Troubleshooting: Why is My Business Number Not Showing on Google?

• Verification pending – Wait for approval.
• Policy violations – Fake or irrelevant numbers may be rejected.
• Update delays – It can take up to 3 days for changes to reflect.

The Role of NAP Consistency in SEO

NAP = Name, Address, Phone.
If your phone number is different on your website, directories, or GMB, Google gets confused.

👉 Always keep the same number across all platforms.

How Adding a Business Number Improves Local SEO

• Helps Google rank you higher in local pack results.
• Enhances customer trust.
• Increases direct call leads.

For example, if someone searches “digital marketing company in Panchkula”, and your number is visible, they’ll call you immediately instead of browsing multiple websites.

Best Practices for Business Numbers in GMB

• Don’t use personal numbers.
• Keep the line active during business hours.
• Use call tracking numbers wisely.

Using Call Tracking Without Hurting SEO

Call tracking is useful to measure performance.

• Use dynamic number insertion for tracking.
• Keep your primary number consistent with GMB to avoid SEO issues.

Benefits of Having Your Number on Google Business Profile

• More calls = more business.
• Customers can reach you instantly.
• Builds credibility and authority.

Common Mistakes to Avoid While Adding a Number in GMB

❌ Adding fake numbers.
❌ Using only toll-free numbers.
❌ Forgetting to update when you change numbers.

Conclusion

Your phone number on Google Business Profile is more than just contact information—it’s a bridge between you and your potential customers. By adding it correctly, keeping it consistent across platforms, and verifying it, you unlock trust, visibility, and more calls.

But here’s the truth: sometimes, even after following all the steps, Google can be tricky. Updates may not reflect, verifications may fail, or your number might still not appear live.

👉 If you’ve tried everything and still can’t get your number live on GMB, Digital ORRA can help you make it happen seamlessly.

FAQs

1. Can I add more than one phone number in Google My Business?
   Yes, you can add a primary number and multiple secondary numbers.
2. How long does it take for the number to appear on Google?
   Usually within 24–72 hours after verification.
3. Can I hide my business number in GMB?
   No, phone numbers are meant to be visible for customer convenience.
4. Do I need to verify my number again after changing it?
   Yes, Google may ask for verification again if you change your number.
5. Will changing my number affect my Google rankings?
   Not directly, but inconsistent NAP details can harm local SEO.