Why You Should Learn Digital Marketing Course?
As more businesses shift their operations online, the demand for digital marketing professionals is increasing. This means that there are more job opportunities in this field than ever before. Digital marketing allows you to work from anywhere, as long as you have an internet connection. This means that you can work remotely or even start your own digital marketing agency.
With digital marketing, you can easily track and measure the success of your campaigns. This means that you can adjust your strategy in real-time to optimize your results. Digital marketing involves a wide range of skills, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. Learning digital marketing can help you develop these skills and become a well-rounded marketer.
Lets Build Your Dream Plan Digital Marketing Syllabus
DIGITAL MARKETING COURSE OVERVIEW
Part - 1-Digital Marketing Overview
Part - 2-Market Research and Analysis
Part - 3-Website Creation And Planning
Part - 4-Search Engine Optimization (SEO)
Part - 5-Google Search Console Tool
Part - 6-Google Analytics
Part - 7-Social Media Marketing
Part - 8-Content Marketing
Part - 9-E-Commerce Marketing
Part - 10-Google AdWords
Part - 11-Mobile Marketing
Part - 12-Online Bidding and Freelancing Overview
Part - 13-Blogging
Part - 14-Google AdSense
Part - 15 Affilate Marketing
Part - 16-Online Reputation Management - ORM
Part - 17-Video Marketing
Part - 18 Advance Affiliate Marketing (ADD- ON)
Part-1
DIGITAL MARKETING OVERVIEW
What is Digital Marketing?
Why Digital Marketing is Important?
Why Digital Marketing over Traditional Marketing?
Part-2
MARKET RESEARCH & ANALYSIS
Keywords Research (Main Keywords, Key Phrase, Prefix and Suffix)
Competitor Research (Competitor List, Their Presence, Competitor SERP, DA, PA)
Target Areas and Goals
Roadmap Creation
Complete Domain Guide
* Techniques Used in Digital Marketing(SEO, PPC, SMM, SMM, Email
Marketing, Display Advertising, Inbound Marketing, ORM)
Part-3 On Page SEO
MARKET RESEARCH & ANALYSIS
Title, URL, Meta Description & Keywords Optimization
Heading Tags, Hierarchy & Block Level Optimization, Image
Presence of Bold, Italic and Listed Items
Importance of Unique Content
Navigation in Page
Anchor Text Optimization
Keyword Proximity, Keyword Prominence,Keyword Density
LSI (Latent Semantic Indexing)
Rich Media Content Creation (Infographics, Slides & Video Content)
Part-3 (A)
ON PAGE SEO
Website Structure
Regular Updation
Page Loading Speed
Content and Code Ratio
Link Structure (Tree and Diamond)
Breadcrumb
UI/UX
Part-3 (B)
OFF PAGE SEO
Social Sharing
Social Bookmarking
Directory Submission
Link Building Guide
Link Equity
Link Diversity
Reciprocal Link
Link Frequency
Guest Blogging
Part-4
SEARCH BEHAVIOUR
CTR Impact
Search Spam
LOCAL SEO
Working Process of Local Search Result
Google Plus Local Business Creation
Bing Places
NAP
Citation for Local SEO
SEARCH ENGINES & THE ALGORITHM
How Search Engines like Google, Bing and Yahoo Work
Search Engine Sitemap Submission
Search Engines Algorithm and Their Importance. (Panda, Penguin, Hummingbird and Their Importance)
Search Engine Spams
SOME IMPORTANT TERMS IN SEO
301 and 302 Redirects and Their Usage
rel=”canonical” rel=”nofollow”, rel=”Noindex”
DA and PA
Some Black Hat SEO Terms (CIoaking, Doorway Pages,
Link Farming, Content * Spinning, Commenting, Hidden Text)
Nofollow and Dofollow Links
Robots.txt and .htaccess files
Introduction to ASO
Monthly Reporting
Part-5
GOOGLE SEARCH CONSOLE TOOL
Webmaster/Search Console Website Verifications
Search Appearance Overview
Understanding Search Analytics
Site Backlinks
Managing Spam Backlinks
Managing International and Local Ranking
Analyse Google Indexing Status
Removing Results from Google Indexing
Understanding Crawling and Its Issues
Robot.txt Tester and Sitemaps
Part-6
GOOGLE ANALYTICS
Overview of Google Analytics
Getting Tracking Codes for Websites
Users Behaviour and Users Flow
Getting Insight of Users Behaviour on Website
Traffic Analysis
Goal Setup
Part-7
SOCIAL MEDIA MARKETING
Facebook Optimization
Facebook Post Methods,
Example of Perfect Facebook Post Hashtag and Tagging in Facebook
Understanding Facebook Algorithm Creating Ads on Facebook
Facebook Analytics
Twitter Optimization
Twitter Analytics
Creating Ads on Twitter
Pinterest
Google Plus
Linkedin.
StumbleUpon
Reddit
Part-8
CONTENT MARKETING
How to Build Content Marketing Strategy
Create Curation for Audience
Create Content in Slides, PDFs and Video Format
How to Get Content Development Ideas
Content Distribution Through Social Media & Other Platforms
Part-9
ECOMMERCE MARKETING
E-Commerce Market Research
Importance of Content in E-Commerce
Site Structure for E-Commerce
Ranking New Product
Managing Duplicate Content
Managing Seasonal Products
E-Commerce AdWords Structure
E-Commerce Affiliate marketing strategy
Part-10
GOOGLE ADWORDS
Introduction to Google AdWords Keyword Research in Pay Per Click Marketing
Landing Page Creation & Optimization
Creating First Ad Campaign
Creating Ad Group & Ad Copy
Keyword Insertion.
Different Types of Ad Extension Remarketing PPC Ad Campaigns
Quality Score Optimization
Conversion Tracking
A/B Testing and Conversion Optimization.
Basics of Display Advertising
Different Types of Display Ads Formats
Display Ads Targeting Using Different Methods
Website Traffic Through YouTube Videos Using Youtube Videos for SEO
Part-11
MOBILE MARKETING
Creating Mobile Friendly User Interface
Mobile Apps for Regular Engagement
App Engagement and Installment Ads
Part-12
ONLINE BIDDING & FREELANCING OVERVIEW
Introduction to Freelancing
Overview of UpWork Freelancing Platforms
Profile Creation and Increase Profile Visibility
Cover Letter Creation
Bidding Strategy and Proper Utilization of Bidding Chances
How to Receive Payments Through UpWork in India
Part-13
BLOGGING
Introduction to Blogging Difference Between Free Hosting and Paid Blogging Platforms. Introduction to AdSense and How It Works With Blogging & Web Portals
Part-14
GOOGLE ADSENSE
Google AdSense Account Requirements & Eligibility Criteria for Approval in India
Different Types of Ad Formats
Types of Earnings
Payment Procedure
Part-15
AFFILIATE MARKETING
Introduction to Affiliate Marketing
How Affiliate Marketing Model Works
Affiliate Marketing to Increase Sales and Earn Money
Application and Approval Process of Different Affiliate Networks
Part-16
ONLINE REPUTATION
MANAGEMENT- ORM
Online Reputation Basis
Managing Negative Feedback
ORM Techniques
Manually Tracking Audience Behaviour Using Tools
Part-17
VIDEO MARKETING
Youtube Video Creation
YouTube Channel Creation and Optimization
YouTube Video Optimization
Business Branding Through YouTube
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